The Laws of Simplicity / John Maeda
This past May it was a pleasure to meet John Maeda, designer, author and co-director of MIT's Media Lab, at the IIT Institute of Design Strategy Conference. I gave him a copy of Naked Innovation and, low and behold, he read it that evening. He wrote some nice words about it then on the conference site but I recently noted he covered one aspect of it on his simplicity blog. Check out his blog and the brief piece related to the Doblin Compelling Experience model.
He even made a simple web application for it. Cool. (By the way, I'm really close to finalizing a publisher for Naked Innovation. More soon!)