3 Myths of Customer Experience.
I recently gave a presentation at an event organized by the the UK Usability Professionals Association. The event, focused on UX & Strategy, featured talks by Tom Wood from Foolproof UX, noted speaker and UX professional Leisa Reichelt as well as myself. Tom and Liesa outlined their thoughts on the definition of experience strategy and how it could (or couldn't) be successful in companies today. I presented a related set of "3 Myths of Customer Experience" which sought to address some of the biggest red herrings in UX today. See the presentation and read more in: Thoughts.
Peeling Back the Covers Even Further: Big News About Naked Innovation.
After what has seemed like an eternity, I have brushed the dust off Naked Innovation and am pushing it forward. Learn more here: Peeling Back the Covers Even Further: Big News About Naked Innovation.
Check out the new multichannel platforms for Target and John Deere!
Some of my favorite clients have both launched new multichannel platforms I had a critical role in defining. Learn a bit more about them and a slew of graduate school and earlier career projects in my (slightly) updated projects section: Too Many Projects, So Little Time.